Growth is Engineered in the Lab
The Lawyer Lab
A Subsidiary of Fractional Impact
About The Lawyer Lab
Tracie Jones | Founder & President
The Lawyer Lab was founded by Tracie, a 34-year marketing veteran with deep roots in both corporate America and the private wealth and legal sectors.
For 12 years, she served as Chief Marketing Officer at Ameriprise, where she led large-scale marketing initiatives and executed growth strategies that helped drive businesses exceeding one billion dollars in revenue.
Over the course of her career, Tracie has built, led, and optimized marketing strategies at the highest level—consistently translating vision into measurable growth. She understands the business model, the compliance landscape, the psychology of prospective clients, the operational realities of scaling a practice, and the complexities of efficiently purchasing media and advertising.
Through The Lawyer Lab, she brings this institutional-level expertise to independent attorneys and law firms seeking a more strategic path to growth. To date, her strategies have helped more than 300 advisors and attorneys strengthen their positioning, increase qualified appointments, and scale their businesses to the next level.
The Lawyer Lab is built on one core belief: growth is not accidental—it is engineered.
Through data-driven strategy, refined positioning, disciplined follow-up systems, and precision advertising, Tracie & her team create repeatable client acquisition engines designed specifically for the legal industry.
This is not generic marketing.
This is strategic growth architecture for law firms that are ready to build something substantial.